5 Reasons Professional Branding Matters for Your Business
Since its establishment, Airbnb continues to expand with the increase in demand for quick reservations. But the growing need for convenient accommodation is not the only key to Airbnb’s success today. Among the reasons that made the company a household name in today’s hospitality industry is good branding.
How did Airbnb’s brand resonate with its target audience? They told a story with their customers at the center. This is how branding can transform a business.
Branding is the process of creating a story and developing an image that customers can easily associate with your business. This allows you to distinguish yourself from the rest of the competition.
Businesses like Airbnb reached the status they have today because of how their brand evolved. They use branding to stir emotions and communicate their value proposition to their target market. The goal is not just to sell a product or a service, but also to ensure customers come back and become their advocates later.
So, why do you need to invest in professional branding for your company?
1. It helps you solidify your brand identity and target market.
Most businesses – especially startups – often struggle in building their own brand. You may have a few ideas for the image you want to put out there, but you might not have the capacity or expertise to turn these concepts into action points. When you find yourself in this kind of dilemma, it is time to let the professionals handle the work.
Hiring branding experts can help you solidify the brand identity you want to project. This involves coming up with design concepts, developing your messaging, and highlighting the core values or mission and vision in your marketing assets. They help find the best approach that will capture the attention of your audience.
Branding experts will always ask you “why” and uncover your pain points. This is often part of the “discovery stage” wherein they get to know your business. This is to ensure your brand aligns with the purpose of your business.
Another important part of branding is having a thorough understanding of who you want to target. Brand experts can build a plan that considers the background, demographics, and problems of your potential customers. The more solid your brand identity, the smoother it will be to come up with a strategy.
2. It allows you to make the best use of your marketing budget.
Some businesses fail to realize how much money they are wasting on marketing campaigns due to ineffective branding. If you do not have a solid brand identity, the message you are trying to communicate may not attract the right kind of customers.
Getting professional branding helps you develop more targeted marketing campaigns to capture valuable audiences or those who are likely to convert as your customers. Branding experts can help you articulate your strategy, so your campaigns are reinforced with the right messaging.
Professional branding helps in answering this important question: From a brand perspective, what are strategic ways are feasible to achieve the goals of your business? If you know how to address this, it will help you allocate your budget more wisely and launch marketing efforts that actually make an impact.
3. It creates trust between your customers and your business.
Professional branding creates consistency, which, in turn, drives more interest in your business. Your target audience can get a sense of authority and authenticity from your business. These are both important in building trust.
Customers who trust a business are more likely to buy from it and are more willing to listen to its message. More than that, they can refer the business to other people they know. This, in turn, means more prospects.
This is partly one of the reasons many businesses hire famous personalities to represent their brand. Let’s say you have a celebrity with thousands of followers on social media. Collaborating with them can benefit your business by also attracting the attention of their followers.
4. It is a key aspect in increasing the value of your business.
Do you notice how people buy products from well-known businesses instead of getting generic items? Ever wonder why people have an affinity for luxury products like Gucci or Louis Vuitton?
You guessed it right – it has to do with the brand.
Professional branding can help increase the value of a business, as it becomes established. This is because customers gain a better perception of the business, which makes them more likely to want to buy its products or services.
Having a good brand can put you as a leader in your industry. This gives you the opportunity to decide on a higher value for your products or services, which can put you a step ahead of your competitors.
5. It helps you stay unique.
Remember that no two businesses are the same.
A lot of customers often compare businesses to determine with which they will transact. This is where professional branding comes in.
Developing your brand can help you maintain a clear representation of who you are, what kind of work you are doing, and what you are offering. This can empower your business and create an identity that makes you stand out – most importantly if you are operating in a highly saturated, competitive niche.
Are you giving your brand some love?
Now is the time to pay attention to how people perceive your business and invest in professional branding. Ask yourself this question: Are customers able to distinguish my brand? If not, you will need professionals who can show you how to do effective branding. Let our pros handle the rest while you focus on your growth.
We’d love to hear from you! Whether it is to build brand awareness or develop a strategy that meets the needs of your business, we are here to help. Contact us and we would be more than happy to schedule a meeting with you at your most convenient time.