Creative City
Fujairah Creative City is a Free Zone that caters to a wide range of creative industries, including media, events, consultancy, education, communication and marketing, music and entertainment, design, and technology.
Creative City needed a wide range of digital services to raise awareness and attract new consumers. They also required a competent team to manage the technical difficulties of rebranding their website with improved page speed and search engine optimization. Express Marketing helped them achieve that.
The client wanted to attract business owners to establish businesses in the free zone, where they could access luxurious office space. So, Express Marketing was asked to promote the Creative City free zone across various digital channels by providing social media and pay-per-click advertising services. Because of this, they could connect with as many entrepreneurs as possible, especially the young ones who would serve as the engine of growth for this ambitious free zone.
The Solution
Express Marketing developed a responsive mobile-optimized site for Creative City. Our goal was to provide a comprehensive experience without sacrificing speed, safety, or user-friendliness.
We collaborated with their team to create a new website and implement a digital marketing strategy that would enhance site traffic and search engine results through search engine optimization (SEO), search engine marketing (SEM), social media management (SMM), and a content optimization plan (COP).
We also launched pay-per-click (PPC) and display advertising campaigns that were highly specific to their target audience.
Express Marketing doubled the client’s inquiries through a strategic social media campaign. In addition to a rise in the overall number of leads, the quality of these leads also improved. In addition, our team collaborated closely with the client’s marketing department, sharing best practices and gaining invaluable insight from one another.