Gravitas Packaging
Gravitas Packaging is the leading plastic packaging materials manufacturer from Pakistan and is actively expanding its operations into Europe, North America, MENA, and other markets across the globe.
Express Marketing was approached to build a website for Gravitas Packaging. The goal was to create dynamic pages that both inform and portray the heart of the business. As part of the brief, we were tasked with highlighting the main facets and products of the business.
We consulted closely with the client from start to finish, listening to their ideas and offering suggestions of our own. Our talented web designers used feedback from the client to further develop the brief, creating early designs for the client’s approval.
The Solution
One of the challenges that we faced was to provide customers with all the information they need without overwhelming them with too much content. Any website must be user-friendly, otherwise, customers will not return, therefore damaging a company’s online presence and potential sales. Creating an enjoyable user experience was at the forefront of our minds when we began work on the website for Gravitas Packaging.
The entire website was built around SEO, fully optimized from the get-go, and with the tools and features needed to help propel their SEO campaign forward.